PURE STORY

  • PURE STORY
  • PURELAND

PURE LAND

Company Making The World Safest And Cleanest
  • PURELAC Is Made With Top Quality
    Raw-milk In The Best Environment

    PURELAC provides our babies with the best formula made with raw milk perfectly managed in lush pasture with containing the world’s mothers wish to feed pure and safe food for babies.

  • PURELAC Is Manufactured 100%
    In New Zealand,
    One Of The Cleanest Countries
    In The World

    PURELAC provides baby with formula manufactured 100%
    in clean country, New Zealand having clear sky,
    clean air, pure water, fresh green leaves,
    fantastic paradise surrounded by sea.

  • PURELAND symbolizes purely
    “Clean world” like a morning dew.

CI

COMPANY IDENTITY
Logo

Company Identity of PURELAND is containing philosophy of value, “Pursuing The Safest And The Cleanest In The World”.

  • PURELAND 퓨어랜드
  • [PURE + LAND] Compound Word
Colors
  • #007BC5   

    Symbolizing the clearest sky and the purest water
  • #36AB36   

    Symbolizing the freshest green leaves
  • #DCDEDD   

    Symbolizing “Silver Fern” grown only in New Zealand and product 100% made in New Zealand
Signature
  • English Type

  • Korean Type

BI

BRAND IDENTITY
Logo

Brand Identity of PURELAC symbolizes the clean Premium Formula containing unpolluted air, pure water, and fresh green leaves.

  • PURELAC 퓨어락
  • [PURE + LACTOSE] Compound Word
Color
  • #00529B   

    Symbolizing mother’s transcendental love ∙ devotion ∙ trust to nurse a baby safely and happily.
Signature
  • English Type

  • Korean Type